Track & Trace

Stop chasing carriers for status updates.

Augie calls and messages your carriers, understands the answer, and writes the ETA straight back to your TMS — around the clock, in every time zone.

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Trusted by leading supply chain companies like:
Penske Armstrong Transport Group NFI Insco
Trusted by leading supply chain companies like:
Penske Echo Armstrong Transport Group Hirschbach NFI Ewing Insco

The manual way

Your team spends its day on hold.

Track & trace is the highest-volume, lowest-judgment work in the building. Every load needs a check call, every check call needs a human, and the updates still land late.

  • Reps burn hours navigating phone trees and waiting on hold.
  • Updates go stale the moment a rep moves to the next load.
  • After hours and across time zones, coverage simply stops.
  • Customers hear about a late load after it’s already late.
7–9
check calls to close out a single late load
~40%
of a tracking rep’s day spent on hold or redialing
0
coverage overnight, when most exceptions surface
1 in 5
status updates in the TMS more than an hour old

How it works

Augie runs the whole check call, end to end.

No new dashboard for your team to babysit. Augie works the loads, talks to the carriers, and keeps your system of record current.

Step 1

Spots loads in transit

Augie watches your TMS and tenders, then queues every load that’s due for a check based on your SOPs.

Step 2

Reaches the carrier

It calls, texts, or emails the right contact, navigates the phone tree, and waits on hold so your reps don’t.

Step 3

Understands the reply

“Around 8-ish” becomes a real ETA. Augie reasons through vague answers, breakdowns, and detention.

Step 4

Updates your TMS

The ETA, notes, and next check time write back automatically — and exceptions escalate to the right person.

Every channel

Carriers answer differently. Augie meets all of them.

Some carriers pick up the phone, some only reply to a text, some run on EDI. Augie tracks the load whichever way they work.

Voice calls

A natural-sounding agent that dials out, works the phone tree, and holds a real conversation.

SMS & text

For drivers who’d rather thumb a reply, Augie texts, reads the answer, and follows up.

Email

Augie sends and parses status emails, pulls ETAs out of replies, and files the attachments.

EDI & API

Where carriers push 214s or telematics, Augie ingests the feed and falls back to a call only when it’s silent.

Manual check calls vs. Augie

Same job, run two very different ways.

Manual check calls
Augie Track & Trace
Coverage
Business hours only, capped by how many reps are dialing.
24/7 across every time zone, with no extra headcount.
On hold & phone trees
A rep waits through every menu and hold queue.
Augie navigates the tree and holds the line for you.
Vague answers
“Around 8-ish” gets jotted down as-is, if at all.
Reasons through it into a real ETA and timezone.
TMS updates
Typed in later, if the rep gets back to it.
Written back automatically the moment the call ends.
Exceptions
Buried in a rep’s notes until someone notices.
Breakdowns and delays escalate to the right person instantly.
Scaling volume
More loads means more hires.
Handles a spike in loads without adding a single seat.

The outcome

Tracking that runs itself, so your team works exceptions.

85%
of check calls handled autonomously, start to finish
24/7
coverage across every lane and time zone
<3 min
average time from check to a logged ETA
10k+
loads tracked per week on a single team

Meet Augie, the AI teammate built for supply chain.

Augie handles the daily grind so your operators can focus on service and scale.

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Made with + AI by LanlanReport